About every week, fashion houses all over the world drop new collections on store shelves. According to the fashion industry's pulse, only 1% of all textile fabrics are recycled into fresh garments. As a result, none of these garments can be called sustainable, as their short life cycles are intended to allow consumers to replace their old ones with new ones. This is why, particularly in rapidly growing cities and countries with large product sales, encouraging a slow fashion industry model is crucial. Slow does not suggest that a brand cannot increase its market share.
It means fewer production schedules, smaller batches/collections, and a drive toward "zero waste" architecture, both of which will help minimize clothing waste clogging landfills and waterways. It can, however, create new fashion patterns that are both flexible and long-lasting. Before we start dreaming about remaking the whole apparel industry for the better, we need to follow what we preach about reducing what we consume on the climate.
Here is a list of 9 sustainable fashion brands in Indonesia which provide excellent quality items!
1. Imaji Studio
A cup of coffee and a daydream became the origins of IMAJI Studio. The intention was to make a unique statement by merging history, architecture, and nature. Their sources of inspiration are things they come across regularly. IMAJI Studio circles around the people and the hearts that accompany it, embodying the concept of wabi-sabi, perfection in flawed human-made objects. The business collaborates with cloth and dye artisans all over Indonesia to make one-of-a-kind motifs using locally sourced plants. An everyday awareness of how humanity and nature should coexist ethically and harmoniously. To conserve Indonesian culture and make the most of its natural resources, each motif is handcrafted by artisans and artists.
Method of Purchase: Via Website and Tokopedia
Website: https://imajistudio.co/
Social Media: @imaji.studio
2. Sukkhacitta
It has nothing to do with what you're wearing. The owner traveled through rural Indonesia as a development economist to learn about poverty and explore what works. She learned that those of us who work in cities are unaware of: the abuse of women and our climates underneath the clothes we wear every day. Later discovering that only 2% of all women who make clothes earn enough to fulfill their most basic needs and fashion is the world's second most polluting industry, with hazardous products also being outsourced to these women's homes. However, after experiencing this fact firsthand, she realized something had to be done.
That is why they fly long distances to find these artisans by aircraft, rail, car, foot (and the occasional boat). To later invest for at least a year in preparation and capacity building so that women can develop their craft and learn business skills before linking themselves with their buyers. Through one's purchase, making a difference in an entire industry by making things more equal, safe, and equitable – one woman at a time becomes a reality. A groundbreaking model showing how the apparel industry should and can fix some of the world's most important social and environmental problems.
Method of Purchase: Via Website
Website: https://www.sukkhacitta.com/
Social Media: @sukkhacitta
3. Hlaii
It began in 2011. The owner gained regular maternity weight after giving birth to her second child. She was so perplexed that she couldn't decide what to wear. She's the kind of person who still wants to look good, so she eventually decided to take her clothes out of her mother's clothes sewn to the itinerant tailor. Since it can't create a trend, the clothes must be based exclusively on the body. Hlaii adheres to the zero-waste theory. Since the owner didn't know how to make patterns initially, it began with a rectangular cut combined with draping, crumpling, and folding techniques to allow her to use as many ingredients as possible. Since Hlaii generates almost no waste (at most 3% of total fabric waste), it is a zero-waste pattern. And if there is waste, we cut it into rectangular parts so that it can be recycled or up-cycled into new garments.
She also created Hlaii to inspire, provide welfare, and enhance traveling tailors. The first itinerant tailor was almost as clueless about the complex garment design process as she was, but they finally partnered. The commission falls or the allocation of profits in Hlaii's scheme, so the four Hlaii tailors are my collaborators, and we work together to create Hlaii. So it was unintended and self-taught at the start of Hlaii: zero-knowledge, zero money (due to the made-to-order system) since they decided to do business with zero risk.
Method of Purchase: Via Phone Call - +62 8176450040
Social Media: @hlaii__
4. Seratus Kapas
Seratus Kapas collaborates with factories that specialize in their area, such as craftsmanship, musicians, traditional and home-based companies. They work with conventional methods and manual procedures and assist and products in achieving their full potential. According to figures from the Indonesian garment industry, 90 percent of garment factories are situated on the island of Java. Still, half of the Seratus Kapas method is conducted outside of Java. They're also helping to support conventional craftsmanship supply chains outside of Java.
Their ingenuity is visible in the fabrics they use, which are mostly linen. Linen is a more eco-friendly and natural cloth since it is sleek and comfortable to the touch, resulting in a lint-free finished fabric that becomes softer with each wash. Linen and Cotton are their primary materials, all of which are natural fibers. Natural fabrics require specific processing and care to optimize their performance. Seratus Kapas uses a conventional pre-washing and dyeing method on them. They assume that engaging themselves further in the systems would result in better value for their items. One of their distinguishing features is that they dye their colors with traditional methods.
Method of Purchase: Via Whatsapp - +62 856-9700-8080, Lazada, and Tinkerlust
Social Media: @seratuskapas
5. Sejauh Mata Memandang
Sejauh Mata Memandang are shift officers. They learn and continue to learn how to make goods suitable for the world we all live in now and in the future: stunning, timeless, and environmentally conscious. Each decision they make is a sign of their dedication to deciding what fashion must look like in the future. Sejauh Emblem, which means "as far as the eye can see," does not include leather or fur in any of its products. Cotton, linen, and Tencel are among the fabrics they sell. Often using pre-consumer waste recycled textiles that are converted into new materials, encouraging circularity and protecting ancient and vulnerable forests.
Method of Purchase: Via Website and Tokopedia
Website: https://sejauh.com/
Social Media: @sejauh_mata_memandang
6. Pijakbumi
Rowland Asfales' shoes were stolen from his 3 x 3 sqm dorm in 2014. He was just an undergraduate student who couldn't afford new sneakers and therefore wanted to make his own. Yes, he never expected the event would turn out to be a blessing in disguise. To cut a long story short, Asfales encountered some shoemakers in the Cibaduyut region who lived in such deplorable conditions—they worked, cooked, and slept in the same room, which was polluted with an awful odor of chemical adhesives. Then Asfales had an idea to make decent shoes more effectively. He decided to encourage the elegance of high local craftsmanship while still ensuring the adverse effects on staff and the environment were reduced.
After that, in April 2016, Asfales launched his Pijakbumi footwear collection. Pijakbumi was named after the Earthing theory, which is considered to be one of nature's most soothing remedies—in the hopes of helping buyers feel more connected to Mother Earth. They introduced their first GENE Sneaker concept, which was key to cleanliness and convenience.
Method of Purchase: Via Website, Shopee, and Tokopedia
Website: https://pijakbumi.com/
Social Media: @pijakbumi
7) Cinta Bumi Artisans
They blend indigenous wisdom, artisanal craftsmanship, and environmental creativity to produce ethical handmade products and wearable poetry. Their handcrafted-with-love pieces are thoughtfully built and constructed from sustainable products sourced ethically: natural dyes, barkcloth, textiles, and fibers.
In Indonesian, Cinta Bumi means "joy of the world." They embody their passion for the Earth, literature, and cultural heritage. Their studio is a simple home in Ubud, Bali, with a small herb and dye yard. From conceiving ideas to wrapping a box for a client to regrowing plants from seeds, our staff circulates an infinite stream of dreams and inspirations.
Each piece of their work is mindfully and uniquely handcrafted in small batches using natural materials in a slow, meditative, and full-circle process, whether it's barkcloth bags, bundle-dyed scarves, message necklaces, or handstitched art journals. They are devoted to emulating genuine, sincere, and unforgettable handcrafted works that have a positive effect and will be your delightful companions for many years.
Method of Purchase: Via Website and Tokopedia
Website: https://cintabumiartisans.com/
Social Media: @cintabumiartisans
8) Lanivatti
Lanivatti believed that the world needed a paradigm shift to improve most aspects of society. as a society, we learn regularly about how climate change is putting the earth's animals that exist on it, in grave danger. The company acknowledges that the apparel industry is a significant contributor to the issue, and they aim to strengthen their business processes while still sharing what they've learned. However, they do accept that this is inadequate. We aspire to do more useful rather than less harm.
The company assumes that fashion should be trendy and affordable to the general population without exploiting humanity or the environment. At LANIVATTI, they've made a long-term commitment to more environmentally sustainable activities, intending to minimize damage to our world at every step of the journey. Working hard to determine their environmental obligations daily and aim for quality development through their entire production and operations.
The first steps include using environmentally safe fabrics, limiting the amount of plastic and metal parts in our clothing, implementing processing processes that minimize their carbon footprint, and choosing their tier 1-4 manufacturers with great caution. Wes, they emphasize healthy working practices, fair pay, prosperous livelihoods, and waste management requirements throughout our supply chainsets.
Method of Purchase: Via Website, Tokopedia, and Whatsapp (+62 812-8922-1982)
Website: https://lanivatti.com/
Social Media: @lanivatti_official
9. Biasa
Susanna Perini, an Italian-born designer, opened BIASA in 1994 with a slim, rustic and contemporary stand-alone boutique in Seminyak, Bali. The boutique, which was surrounded by rice fields and away from the hustle and bustle of Kuta, the capital city, was one of only a few on the street at the time and the first of its kind on the island, selling creative,, sophisticated ‘resort wear.'
The brand's distinctive approach to understated beauty, which Susanna was profoundly influenced by in her work, rapidly developed a wide following among Bali residents and tourists. Susanna continued to create modern and creative collections of natural dyeing processes, hand-dyed and stitched cloth, and hand-made details by local artisans. The mix of imaginative cuts, artisanal details, and raw materials that made BIASA's signature style suitable for tropical havens and warm weather became so popular that the modest Seminyak shop could no longer accommodate the regular traffic. BIASA has evolved to become one of the most popular and exclusive fashion labels on the island, with an international fanbase across the globe, nearly two decades later.
Method of Purchase: Via Website or In-Person Store in Kemang
Website: https://www.biasagroup.com/
Social Media: @biasaofficial
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